But the company is still working to convince any doubters out there that what it's doing with reusable rockets is truly revolutionary, and now a new concept video offers a better look at the company's vision for more sustainable space travel.
Set to a track that sounds suspiciously like Iron Man (Musk's unofficial nickname) movie music, the video shows the Falcon Heavy taking off and then separating the two boosters from the center core in space.
Once separated, the two boosters use thrusters to position themselves for re-entry, while the center core delivers its payload and then performs the same process of positioning itself a controlled landing back on Earth.
But Musk, one of the most transparent figures in the space industry, wasn't afraid to show off the high profile failure. The company posted footage of the unsuccessful controlled landing for all to see on Vine, with the words, "Close, but no cigar. This time."
Rocket made it to drone spaceport ship, but landed hard. Close, but no cigar this time. Bodes well for the future tho.
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